GhondaghChi
Little Dreams Come True
Client.
Ms.Mina Moghadasi
Tools.
Adobe Ai, Ps, Id, Pr
Year.
2023
Role.
Graphic Designer, Illustrator
Brief
Every great brand begins with a dream. For Ghondaghchi, the dream was simple yet powerful: to create baby and maternity essentials that feel personal, safe, and deeply connected to culture—something beyond the endless rows of generic products parents often see.
The founders believed that parents deserve more than practicality. They deserve warmth, trust, and a brand that mirrors the tenderness of those first moments with a child. But how could this vision be translated into a modern identity that speaks to both tradition and contemporary design?
Solution
The answer came through simplicity. The new logo delicately weaves together the letter “G” in English and “ق” in Farsi, forming the gentle silhouette of a swaddled baby. This mark became a symbol of protection, growth, and love—timeless enough to live across packaging, fabric labels, and digital spaces.
chosen with care
Soft earthy tones and calm neutrals that instantly reassure, while rounded typography and balanced layouts whisper a sense of safety and tenderness. The design avoided excess, instead creating a flexible system that allows the brand to grow gracefully with its audience.
Result
The transformation was more than visual. Within the first year of launch, Ghondaghchi saw sales rise by 55%, its community flourish to 250,000+ followers on social media, and its presence expand beyond Iran to new markets in Dubai. What began as a local idea is now a trusted name, shaping a modern narrative of baby essentials rooted in authenticity and aspiration. Ghondaghchi is no longer just about products—it’s about turning little dreams into lasting trust.
